Category Archives: All things beer

Bob Pease’s advice to craft brewers

If you’re not familiar with the Brewers Association it’s a non-profit organisation representing craft brewers in the USA which exists, “to promote and protect American craft brewers, their beers and the community of brewing enthusiasts.” It does so with an … Continue reading

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Beer Marketing Awards

Last night saw the first Beer Marketing Awards. Brainchild of Dark Star’s James Cuthbertson, who teamed up with beer writer Pete Brown and beer sommelier/drinks marketing specialist Jo Miller to create the awards, they aim to celebrate the best beer marketing, … Continue reading

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Probably afraid of craft beer?

If mass-market lager brands were afraid of the popularity of craft beer they’d probably stage a publicity stunt in Shoreditch… Carlsberg today unveiled a 3 m x 12 m interactive (meaning beer-dispensing) billboard at the Truman Brewery, in situ for one day … Continue reading

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