It’s the London Wine Fair at Olympia this week from Mon 18th – Wed 20th (inclusive) and beer is back at the Fair.
As well as brewers and distributors exhibiting within Brewhouse I’ve also put together a programme of talks and tastings at The Hopsack – which can be found at stand F400.
Below is the foreword I wrote for the Brewhouse catalogue – which just about sums up why beer is back at the London Wine Fair.
It’s an exciting time to be a beer buyer
Whether you see it as evolution or revolution the world of beer has changed dramatically during the last decade. Where once the choice was simply lager or ale, today there are thousands of breweries making dozens of styles and hundreds of different beers.
Leading the charge are legions of hoppy US-style IPAs, but their popularity is no reason to neglect other more sessionable styles, or boozy, high ABV delights and everything else in between. Variety is the key to making the most of beer and essential to taking advantage of the interest in beer and food matching.
Thanks to the information age of internet, blogs, social media and smartphones – drinkers are now instantly able to research and review beers and places to drink. They expect increased choice and high standards. Get it wrong and you’ll miss out not just on making a profit but also the good PR beer know-how brings. Get it right and you’ll be on track to benefit from a boom in sales of craft beer which market analysts predict will continue to grow. Brewhouse at the London Wine Fair brings together a diverse mix of breweries and distributors presenting some of the best beers currently available.
This year’s beer exhibitors include:
Bear Brewery Co. Ltd, Love Drinks Ltd, Duvel Moortgat,
Brasserie Meteor SA, Wild Card Brewery, Thistly Cross Cider,
Freedom Brewery, Westside Drinks, Elgood & Sons,
Fordham & Old Dominion, Siren Craft Brew, Alivini Company Ltd,
Harviestoun Brewery, Budvar UK, By The Horns Brewing Co,
The Wild Beer Co, La Rulles and Meantime.
Download the full Brewhouse catalogue – which includes a list of exhibitors and beers as well as details of what’s on at The Hopsack here or find The Hopsack programme on the London Wine Fair website.