Of course you did! You’re reading this beer blog that’s written by a woman and there’s a fair chance that you are a woman beer-drinker yourself or that you know a beer-drinking woman.
The firm behind the abomination that is the ‘Boobzie’ on the other hand do NOT seem to know that women drink beer and, worse they have hired a PR firm that hasn’t put them straight.
What’s a Boobzie? Well it’s basically a novelty beer can holder in the shape of a big-breasted woman whose huge breasts are all but hanging out of her shirt – or a titty beer can holder as I think of it. I know what you’re thinking…. Have we fallen into a timewarp to the 1970s? But no, this is a product that I received a press release about today.
Here’s what the PR wrote about the titty beer-can holder: “The concept behind Boobzie is the inclusion of a playful back-story, and an edge that guarantees a stirring conversation.”
Really? I’d have said the concept behind it is objectifying women and making fun of their bodies while at the same time exploiting the fact that a worryingly large number of the male population likes to gawp at women’s breasts as if that’s what they’re there for. As for a stirring conversation, I think it might be more likely to run along these lines*.
“Hey, what are those tits doing on your beer?”
“Do you like it? It’s my titty beer can holder!”
“Yeah Man. I love tits! What’s say we sexually harass the female bartender and suggest she show us her tits?”
“Great idea Dude, maybe I can get my hands round her breasts the way you’ve got your hands round your can!”
Even worse the PR who sent me this garbage is a woman and such a bright spark that she thought she’d send this press release to at least two female beer writers – as if we’d fall about laughing at the idea of wrapping some tits round our beer.
Did she really think we’d like this thing? Or have I fallen into her evil trap by writing about it?
Here’s what I think of the Boobzie. It’s shit. Don’t buy one. Save your $8.95 (yes folks, it is an American product) and spend it on a nice beer brewed by someone who doesn’t think it is ok to use sexualised images of women to sell their beer or beer-related products.
And PR lady promoting this crap – shame on you! Shame on you for promoting something that is so degrading to your own sex and for not having the PR skills to work out that plenty of women drink beer (and many more in the US than in the UK) and even if they weren’t offended by it, might suffer as a result of the ‘stirring conversation’ you think it will promote.
*With apologies to my male drinking buddies who I know will also find this product disturbing and WRONG.