I’ve just been having a rant over on my other blog about the way images of women (usually sexualised ones) are used to sell all kinds of stuff. It came out of finding a bunch of leaflets and other papery items in a forgotten folder which included Helga (pictured above). Unlike the item that made me rant, I actually kind of like this – even though the beer it is promoting is not my thing – so I thought I’d post it for your interest and perhaps enjoyment.
When I uncovered it I thought it was going to have some sort of nonsense on the back about Hagar getting his beer and Helga standing in the way, but it turns out, “…when she wants a SKOL – she gets a SKOL!”
As Helga (and Hagar) are cartoon Vikings it also means there’s not too much to worry about in the way the female form has been represented.
To sum up I’m not offended by this. It seems rather cool. A strong female wants her beer and gets her beer – without any argument. Or am I missing something?
What do you think?